Internship - Brooklyness // Urban Cycles
From an early age I had the dream of doing an internship in the capital of the world, New York City. If I set a goal I have to reach this. After a lot of mails, calls, effort and financial investments I was able to go and follow my dream. The dream was worth pursuing.
The five month internship in New York City was at the start-up “Brooklyness // Urban Cycles“. At Brooklyness, their mission is to get more people riding bikes in urban environments. To that end, they design, build en sell practical mobility solutions for the city dweller. My task was to shape the strategic side of this start-up. This means I was responsible for setting-up and maintaining a strategic vision for all the activities of Brooklyness. My activities included setting up and executing the social media activities, developing and designing their website, branding the products and delivering graphical content. To understand the brand and shaping its vision I brainstormed with Manuel Saez, the founder, and talked a lot with the locals about their vision on urban transportation.
I used all of my findings in different ways on multiple channels. For example on our social media profile of Brooklyness it should be clear about what we stand for. All content should fit perfectly with the described target audience. The idea behind our social media strategy is to set-up a connection between de product and the audience and striving for interaction. Let the customer be the voice of the brand.
In my time off, I have walked miles and miles through the city that never sleeps. I visited all the famous buildings, parks, views and activities. This city has so much to offer me. During weekends, sometimes weekdays, I went for a drink and explored the city by night. I had never experienced such a thing. You could not imagine yourself sitting inside and do nothing. New York inspires and motivates. Once I met a man who lives for over ten years in New York. We talked about the city and living in it. I will never forget his sentence; “You give two years of your life for living one year in New York city.”
For a more complete story of my adventure in New York visit my blog: lspeekenbrink.jux.com